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burda:ic is a leading publisher in the Western hemisphere for multiplayer PC Online Games with excellent reputation and strong competence in game marketing, servicing and operations for almost a decade. The “ic” in the company name signifies the importance of interactive communities around games and entertainment. Among burda:ic’s key principles the following three achieve top ranks: high demand on game quality, real partnerships and service excellence to users.
burda:ic operates the game platform www.alaplaya.net to which over 5 million users have subscribed so far and which is expected to soon crack the 10 million user mark. In total, burda:ic has published 10 games which are enjoyed by users in many localized versions, including English, German, French, Spanish, Italian, but also Turkish, Russian or Portuguese. With focus on quality, burda:ic expands its IP portfolio systematically, both by client and browser games.
burda:ic works on a “high intensity partnership” basis with many game developing companies, mostly from Asian countries like South Korea, Japan, China, Taiwan etc.. Partners so far include among others well known companies like Neowiz, WeMade, Danal, Gravity, T3Entertainment and Sanrio. Traditionally burda:ic’s “hometurf” was geographically the European market, including Russia and Turkey. In the later, the company is closely partnering with the Burda Joint Venture Partner Dogan, a media heavy weight in Turkey. Since 2008, burda:ic expanded its geographic core focus also to the North American territory, representing a key gaming market. That move not only makes business wise sense for burda:ic, but offers tremendous efficiency effects to developers. Opportunistically, burda:ic holds game licenses even beyond, like for Middle East, Africa or South America.
With the business model of free-to-play games with sales of virtual items and little advantages in the games, burda:ic operates on the frontline of monetization in its markets. The sound financial backing of its parent company, the privately owned media conglomerate Hubert Burda Media, allows burda:ic to systematically grow its gaming business organically and by investments in high potential target companies with relevance in the gaming space. burda:ic is interested in and open to new games, interesting partners, new talents and service providers. Please check out alaplaya or contact us directly.
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